PowerAde

Program celebrating the NCAA and PowerAde during the NCAA Final Four and drive bottle cap code entry on the MyCokeRewards Site for a chance to win a a trip to the 2016 NCAA Final Four.

Promotional tiles and CTA on MyCokeRewards.com homepage and mobile site driving users to the promotion landing page.
PowerAde "Every Story Begins Somewhere" landing page and sweepstakes entry.
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